Resume

 
 

Summary

Senior Product Designer with 10+ years driving measurable business impact through user-centered design. Led end-to-end product experiences serving 112K+ users, achieving up to 360% conversion improvements. Expert in design systems, cross-functional leadership, and translating business objectives into intuitive product solutions.

Experience

 
 

SENIOR PRODUCT DESIGNER | Practice Fusion | Oct 2013 – Dec 2023

  • Led redesign of the subscription flow resulting in 360% improvement in completion rates (15% to 69%), driving significant recurring revenue growth by improving user task completion.

  • Redesigned mobile-first trial sign-up experience, increasing conversion from 35% to 62% and adding 1,200+ monthly trial users through streamlined onboarding and contextual guidance.

  • Created comprehensive design system with scalable component library, improving design-to-development handoff efficiency and maintaining UI consistency.

  • Optimized billing workflows for 112K healthcare providers, reducing task completion time by 40% through simplified reporting interfaces and automated insurance eligibility verification.

  • Led two strategic company rebrands during growth phases, establishing scalable visual identity systems that supported marketing and product evolution.

  • Established cross-functional collaboration processes with product, research, engineering, marketing, and customer support teams through structured workshops, presentations, and strategic planning sessions.

  • Co-led user research strategy that informed product roadmap prioritization, validating design solutions before development.

  • Conducted design education workshops company-wide to socialize design thinking and user research methodologies, improving design literacy across all departments.

 
 

SENIOR VISUAL DESIGNER | Spigit Software | Oct 2011 – Sep 2013

  • Consulted directly with Fortune 500 clients to ensure brand-compliant implementations, maintaining visual consistency while meeting diverse enterprise requirements.

  • Designed core user interface screens for B2B SaaS platform, focusing on usability and user needs.

 
 

ART DIRECTOR & LEAD DESIGNER | We Are Plus | Jun 2004 – Jul 2010

  • Art directed design campaigns for major TV networks and consumer brands across print and digital mediums (identity design, packaging, environmental graphics, and video content).

  • Led creative projects from research and concept development through production and post-production, ensuring strategic alignment with client objectives and brand guidelines.

  • Managed and mentored a team of 11 (3 designers, 8 animators), establishing creative processes and quality standards that resulted in award-winning work.

  • Achieved industry recognition including Emmy nomination for Best Title Sequence and 2010 AEP Distinguished Achievement Award for innovative design.

 
 

Skills

  • Product Design Expertise": End-to-end Product Design, Design Systems Architecture, User Research & Testing, Interaction Design & Prototyping, Information Architecture, Accessibility Implementation

  • Business & Strategy: Cross-functional Leadership, Product Strategy & Roadmapping, Conversion Optimization, A/B Testing & Analytics, Stakeholder Management, Design Operations

  • Tools & Technical: Figma, Sketch, Abstract, Invision, Miro, Mixpanel, Adobe Creative Suite, Productboard, PowerPoint, CSS (basic)

 
 

Education

RHODE ISLAND SCHOOL OF DESIGN: BFA in Graphic Design

 
 

Awards

  • EMMY AWARD (Nominated): Best title sequence design for “The Electric Company”

  • AEP DISTINGUISHED AWARD (Won): Design and content for “The Electric Company Magazine”